Hi, I'm Julian.
I run Ads Refinery from Somerset, helping local and service businesses across the UK get more from Google Ads. Straight talking, no nonsense, and based on the data.
My story
I've used Google Ads to win my own clients for over 20 years.
I started out in IT training and services. Around 2001 I built my own website with Serif WebPlus (some of you will remember it) and set up Google Ads to find customers.
When I moved into building websites, I ran Google Ads for that business too. One client who came through hired me to build websites for several of his businesses. That one client was worth over £40,000.
Once I focused on Google Ads, my own campaigns brought in clients including a multimillion-turnover e-commerce store, a chain of premium laser skin and aesthetics clinics in London, two wine academies and a couple of building companies.
I've been marketing businesses online since 2008, and Google Ads has been my focus since 2016. Everything I do for clients, I've done for my own businesses first.
What I believe about Google Ads
Google looks after its shareholders first, then the people searching, and advertisers come last. That's how it got so successful. My job is to make sure you don't hand over more of your money and data than you need to.
There are no guarantees. No one knows who's at the other end of the search. The 100 people who click this month aren't the same 100 who click next month. So I don't promise results. I work from the data, because that's what we've got.
And I don't do audits. If you want my help, you get a price, I go in and get started.
How I work
- You deal with me directly. No junior account manager.
- No long contracts.
- You own your account and your data.
- Plain English, and I'll tell you if the numbers don't add up.
The order I work in
Find the leak. Fix the funnel.
Step 1
Fix the tracking
So every decision is based on real enquiries, not page views.
Step 2
Sort the campaigns
Keywords and ad groups cleared of waste and pointed at the right searches.
Step 3
Work on the landing pages
So more of the clicks you pay for turn into customers.
Let's have a look at your Google Ads.
Tell me a bit about your business and what's going on.