What should £500 a month of Google Ads management get you?
Most agencies don't publish their prices. Mine start from £500 a month. Here's what that covers.
A lot of agencies won't tell you what they charge until you've been on a call, filled in a form and sat through a presentation.
I'd rather just say it. My Google Ads management starts from £500 a month. Here's what that gets you, and what you should expect from anyone, whatever they charge.
What's included
Fixing the tracking first. Before anything else, I check and fix your conversion tracking, so every decision after that is based on real enquiries.
Sorting out the account. Campaigns, keywords and ad groups cleared of waste and set up properly. Search terms checked. Settings that spend money in the wrong places switched off.
Landing pages. Once the account is sorted, I work on the pages your ads send people to, so more of the clicks you pay for turn into enquiries.
Ongoing improvement. It doesn't stop after the first month. Accounts need looking after.
Reporting. In plain English. What happened, what changed and why.
Phone calls when you need them. Something to talk through? We pick up the phone.
Me. You deal with me directly. No junior account manager.
The setup is part of month one
There's no separate setup fee and no audit to pay for first. The first month is when the biggest fixes happen.
Why "from"?
Because accounts aren't all the same. More campaigns, more locations or more services mean more work. You'll get a clear price after a quick chat, before you commit to anything.
The terms
Three months minimum to start with, because it takes time to get an account right and see what's working. After that it's rolling monthly, with 30 days' notice. Your ad spend is separate and goes directly to Google, from your own account.
Does it make sense for you?
That depends on your numbers. Your ad spend plus my fee has to be worth your while. If it isn't, I'll tell you.
Whoever you hire, ask them the same questions. What's included, who will I deal with, how long am I tied in, and who owns the account? If the answers are vague, so is the service.