Blog

Notes on finding the leaks.

Practical Google Ads fixes for local and service businesses, in plain English.

Bidding

Bidding
Why your cost per click keeps going up, and what you can actually do about it
You can't control the market. You can control what you bid on, where you show and what happens after the click.27 October 2026 · 2 min read

Want me to look at your account?

Tell me what's going on and I'll come back to you with a price.

Get in touch →