Blog
Notes on finding the leaks.
Practical Google Ads fixes for local and service businesses, in plain English.
Lead quality
- Lead quality
Missed calls are wasted clicks
You've paid for the click. If nobody picks up, the customer rings the next business on the list. - Lead quality
Why I ask for feedback on every lead
Google can count enquiries. It can't tell a good one from a time-waster. That's where you come in. - Lead quality
Spam calls from Google Ads: where they come from and how to cut them down
Not every call that rings after a click is a customer. How to work out where the spam is coming from, and what to do about it. - Lead quality
Why am I getting so many rubbish leads from Google Ads?
Rubbish leads are rarely bad luck. Here's where they usually come from, and what to change first.
Want me to look at your account?
Tell me what's going on and I'll come back to you with a price.